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‏إظهار الرسائل ذات التسميات Light Reading. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات Light Reading. إظهار كافة الرسائل

10/17/2013

No men please



Apparently men are heavier than women.  Did you know that ?  In many parts of the globe, that is probably true, but in India ?? Can you believe that Rajalakshmi, she of the considerable proportions, is inferior to Ramamritham, when it comes to the weight stakes ?? I somehow, seriously doubt that. But not, it appears GoAir, an India based airline.  This is the news from GoAir, that set off this post.

Cabin attendants, flight attendants, stew, whatever name you wish to call them, are predominantly women, everywhere in the world. It all started in the initial days of flying. A pretty young air hostess was part of the decor of the plane. Nervous travelers, usually pot bellied men, could relax by looking at a smiling pretty face. As the years went by, the pot bellied business traveler remained the same, at least pot belly wise, but the nervousness disappeared. The flight attendants meanwhile aged, and age discrimination laws in the US and Europe ensure that these days its a matronly woman giving you a geriatric smile. It is not the most pleasant of sights, unless you have a major mothering need. That's why every regular traveler instantly closes his eyes and goes to sleep on entering a plane - those that don't are just waiting for the booze to come before doing exactly the same. Asian airlines however still consider a pretty flight attendant as an important component of air travel - the Singapore girl continues to be, well, a Singapore girl.  The strong preference of this blogger for Asian airlines, should not go unmentioned.

GoAir, being a sensible Asian airline, wants to do exactly the same.  But then, it is extremely incorrect politically to say so. They have therefore announced that they would only recruit female flight attendants, because ( wait with bated breath)...... because women are less heavier than men and therefore they can reduce the total weight of the aircraft and achieve fuel savings !! Wow ! Double Wow !! That is the most ingenious explanation you can ever imagine. Not only has it flattered all Rajalakshmis, who will rise in defence of this move, but it has also cleared the way for the airline to recruit petite sweet young things.  Isn't that brilliant ?

Well, airlines have been known to do all sorts of things to reduce weight. ANA took the cake, by asking all passengers to pee before boarding, as a means of reducing total load on the aircraft. Ryan Air tried to achieve the same thing by thinking of charging passengers to go to the loo onboard - thereby forcing them to go to the loo before boarding. American airlines achieved this by abolishing all food on board and replacing them with peanuts. But GoAir is scaling new heights by trying to reduce the weight of its crew.

Perhaps they will now do some in depth research on the weight habits of Indian travelers. You see, the men are mostly those, who can only see their toes by looking at the mirror, because there is a significant protuberance that obstructs the natural line of sight. The women have a different problem - they can only walk down the airplane aisle sideways as, the width somewhat precludes a straight-faced progression. In such an environment, imagine the plight of a petite flight attendant. When the aircraft lands and she opens the doors, the onrushing melee will probably knock her off the plane altogether !

GoAir has probably scored a march over its competition. India's "national airline", Air India, believes that it should accurately portray a representative Rajalakshmi in its cabin crew - they are therefore, shall we charitably say, non petite. Kingfisher, which practiced the policy of all flight attendants being hired personally by the Chairman, could have probably beaten GoAir hollow - the Chairman's ability to spot the right talent in this matter being somewhat legendary. Unfortunately the airline went bust, pun unintended. So the field is ripe for GoAir.

This blogger is significantly underweight. He therefore intends to fly GoAir next time and ask for a weight discount. And while flying, he can appreciate, the petite cabin crew. Of if you prefer , as the verbatim technical specs the airline has put out says - cabin crew with a minimum height of five foot three inches and weight proportionate to the height !!

10/01/2013

Black yoga pants that "showed too much"

Some businesses I can completely relate to. Most businesses I understand,. But there are some that completely fox me .

Take the case of the quaintly named company,  Lululemon. I was, of course, blissfully unaware of its existence until I read a news item that its CEO was leaving (polite term for being fired). Naturally, with a name like that, I couldn't but help read up. Apparently this Vancouver based company is  in the business of "yoga inspired" athletic gear , whatever that means. They are fast growing , but reportedly had a product problem recently which led to the CEO's exit.

The "product problem" made further interesting reading, Apparently, their Luon range of black Yoga pants was getting too many customer complaints - the product was too sheer and ,er, "showed too much" ! A particularly sensitive topic when when doing yoga which involves stretching and contortions !! The outcry was so much that they had to pull the product from the shelves in March.  The CEO stayed long enough to resupply the product, hopefully this time,  not "showing too much", but then had to go.

What amazes me is that this company makes a margin of 50%, selling yoga pants and the like.  Products include "Wunder Under pant" priced at $92 


and "Om pant" also priced at $ 92



If you want more gems such as the above visit their website here.

What foxes me is this. Who on earth wants to pay $ 92 for a "Om pant".  Do yoga by all means, but concentrate on , well, the yoga. Does it matter an iota whether your pant is "om" or "not om" ?? There are many places on earth to make a fashion statement, but I doubt if a yoga session is one of them .

I am a sports nut, as regular readers of this blog would know. I have spent an insane amount of money on sports. But for rackets, bats, balls and the like which help me to play better. Not for looking like an Adonis on court (well, that would be an impossibility anyway, but you get the drift ... ). I thought the purpose of getting on to a training room, or a sports field, is, er, to train or to play.

Yeah, I know lots of people who dress up for the evening walk. This is a disease that especially affects the female of the species. The sight of a Rajalakshmi - she of the ample proportions - trying to look fashionable while huffing and puffing at 1 kmph, I can assure you, is not a sight for the Gods. You can spot a true sportsman or sportswoman from a mile away - just from their dress. Although I admit, that Pete Sampras, one of the all time greats hit new lows in dressing, wearing what I can only describe as a Kachha which a Sardarji would be proud to wear as an underwear !

Even I would blanch at that !

But seriously, you can run a very successful business by peddling yoga pants at outrageous prices ! While being called Lululemon !!

Now , that's a business I can never understand :)

9/30/2013

This is not a lascivious post !



Does man (and woman) have a foot fetish ? I think so. What is it about feet that makes people get completely bowled over by the marketers and pamper and cosset it. No I'm not talking about the ridiculous pedicure. I'm talking about footwear and the amounts we splash on it.Each one of us is an Imelda Marcos - before you snigger, go and count the footwear in the shoe rack.

Hyperbole dominates the footwear marketing industry. To think that by wearing "LeBron Zoom Soldier", I'll be able to dunk a basketball is pure fantasy, but it appears I am willing to buy the dream for $299 or thereabouts.  The sight of a Rajalakshmi tottering on high heels on the mistaken assumption that it makes her a 6 footer is equally humorous - I don't have the heart to tell her that her width is somewhat more than her height ! But surely the game has been taken to an altogether new level by Under Armour.

Under Armour is a sports outfit company. They mostly make sports clothing, shamelessly exploiting our fascination with looking good on the sports field about which I ranted here. Their footwear division is still small - so to pump up sales of footwear, they have hit upon the idea of a "bra for your feet" !!!

Apparently its made in a bra factory in China. It features a "cup" for your heel that is without any stitching. The whole shoe is "seamless".  It has a great fit and feels "smug". It feels like " a second skin". Multicolour no less. Can you please part with $150; thank you !

It has also been advertised that the equipment is built for linear motion, rather than horizontal jumping. I am not sure whether this advice has also been inspired by the concept it is trying to borrow from !

Under Armour's Senior Creative Director of Footwear (how does that sound on your business card) explained the concept with much delight and puns galore, but I think even he missed the delicious irony of this statement ; "Prototyping mostly took place in China at the bra factory for a more hands-on approach" !!

I must say I was much intrigued when I read all this. I am not sure I want to wear a bra on my feet, but perhaps there are some weird males who might relish the idea. Although I am not sure that its an aspirational thing - you might want to feel like Michael Jordon, wearing Air Jordan, but wearing one of these ...... Perhaps the aspiration is that its "eye catching" although as any sensible male will tell you, its not the covering, but what's inside that counts- the feet I mean :)

The more knowledgeable on these matters (women, I presume) might sneer saying that the shoe absolutely will not fit - given that its inspiration is also  notorious for that problem. And the damn thing always has a tendency to show, when it would have been far better to be discreet. And Yes,  I know that "Burn the Bra" was a 60s thing; but if it does catch the fancy again, what would happen to Under Armour shoes.

I am delighted to say, that for those of you who are captivated by the idea, you can order it for delivery in India too. The new revolutionary product is not yet on their online store, but it will soon be. And when you order, remember to specify Size 9.  If instead, you mention a large double digit with two alphabets after it, the store will not believe you :)